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The problem with selling items is this...I dont really think it would be fair to sell combat upgrading accessories for real cash. Call me old fashioned, but I think I should get to keep what I kill. To me you should get a reward with your kill..your enemies dog tags, his gun, a weapon, ect.That being said, I would really get p!$$3d off if I had just spent 20 dollars in real money to buy a new autocannon just to have some zone-poser get a lucky head shot off and steal it.
Now I wouldn't mind paying a basic fee, but alot of what I like about some of my older games was the ability to make "virtual money" by completing tasks and making kills while playing to buy guns, armor, property, houses, clothes, armor...you name it. If you make it to where you have to use just real money that wouldnt be good.
What you could do is split the difference and make an exchange rate between real money and virtual money...aka set it up where you can pay real money to buy virtual money. Then you could satisfy both sides of the coin.
Of course you would have to limit items you can use based on experience level (no need to have the 1st level noob carrying the autocannon). The noob can kill you, pick it up and sell it...but not use it.
Another thing you could do is allow artists and developers to pay a fee to sell virtual items they make for...a programmers mall where they can sell custom looking guns, vehicles, weapons, ect. All you would have to do is set up a basic template for items and let them make a graphic representation (aka the basic operating parameters for a light pistol would be x strength, x range, x ammo, x number of slots in the inventory screen...but with a customized look). You could allow totally custom items, but you would have to screen carefully for gamebreakers.
Best of all, if your game becomes popular enought (and depending on the style) you can sell advertising space. A commercial at the intro would just p!$$ everyone off...but an animated advertizing board on the side of the road in your game world would be cool as hell.
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