Recent comments following a merger deal between Activision and Blizzard has lead a stir in the MMO world. Vivendi's CEO, Robert Kotick has been melding a conglomerate of experiences between the existing strategy approach they have with Starcraft and the popular MMO blueprint of World of Warcraft- and filling a gap that has existed in the MMO market since its birth: A successful MMOFPS, or lack thereof.
Kotick feels that the future expansion of World of Warcraft holds meek interest in the market. Seriously now, it's been milked! Games like World of Warcraft are destined to be cultgaming products. Blizzards Starcraft already is.
The NoS is running low and it's time to move onto something bigger, better, and most importantly- more innovative. With an arsenal of talented developers and a resume that puts others to shame there is practically nothing these folks can't tackle.
There's nowhere else to aim but the skies. Kotick has stated that the only natural evolution of a series like Call of Duty is into a massively multiplayer environment. Maybe they’ll use their existing naming schema and pop out a Soldiercraft, or maybe Armscraft.
The name is the least of their worries. They have stated one of many objectives to examine first is how they will monetize something like this. Well, with Blizzards existing track record it would be safe to say that this won't be a problem. The real question is, how will you?