Kwari Limited of London and Leeds, it was announced in August 2007 to be available by the end of the year. Players fund their accounts up front, buy "ammunition" from Kwari Limited, and are matched against other players of similar strength in groups of 16 to 64. A player who is hit pays to the hitter an amount that was arranged in advance (between 1 eurocent and 1 euro). Players can also earn money by collecting and holding various objects; "The Pill" is the most lucrative one and renders its holder visible to other players through walls. Players pay into a jackpot to be paid out regularly to the pill holder. Strict anonymity of the participants is ensured to avoid the possibility of real-world retaliation. Beta-testing started in August 2007. The servers will initially allow 5000 players to play simultaneously. Company officials were quoted as saying "money changes everything" and "once played at a professional level or where money is involved, it’s unappealing to return to an amateur status".